For managers, team leads & owners
Turn your toughest employee into your best performer.
The Coach Conversation is the structured 1:1 system that turns any manager into a coach who develops people — one behavior at a time, with real follow-through. Finish it, coach for real, and earn the COACH Certified™ Manager credential — included.
The real problem
Managing people isn’t the problem. Not knowing how to develop them is.
Most managers were promoted because they were great at the work — not because anyone taught them how to grow a team. So they wing it. And it costs them.
You repeat yourself
The same mistakes keep happening because feedback never turns into a real change.
Good people stall
Talented employees plateau — or quit — because no one is actively developing them.
1:1s feel pointless
Your check-ins drift into status updates instead of growth, and nothing improves.
You avoid the hard talk
So small problems become big ones, and your best performers carry the slack.
There’s a better way — and it fits on one page.
The method
The C·O·A·C·H Conversation
A simple, repeatable five-step structure for a 1:1 that actually changes behavior. Learn it once. Use it for every person, every issue, forever.
Come PreparedBefore the conversation
Pin down the ONE behavior worth this conversation — what you observed, and what “good” actually looks like.
OpenOpen the conversation
Make it safe and developmental. Lead with a genuine strength so they know this is about growth, not judgment.
AskExplore together
Walk through what happened against the expectation. Ask them first — where did it go well, where did it break, and why?
ConfirmName the change
State the single behavior to change and the objective standard to hit. Agree on what success looks like next time.
HardwireMake it stick
Turn the change into a SMART goal with what they’ll practice, the support you’ll provide, and a check-in date.
Everything you get
The complete COACH Kit
Not just the form — the entire system to install it in your team this week.
Your price today
$99
A 100× return on $99
Replacing one good employee who quits costs $10,000+ in recruiting, onboarding, and lost output. The COACH Kit helps you keep and develop the people you already have — so retaining even one of them this year returns 100× what the Kit costs.
Included with the Kit
A real credential, in three weeks.
Watch the masterclass, pass the exam, run five real coaching conversations — with personal feedback on every one. Walk away COACH Certified™: a verified, LinkedIn-ready credential and a team that can tell the difference.
01
Finish the Masterclass
All seven COACH lessons.
02
Pass the scenario exam
20 real manager situations. Judgment, not trivia.
03
Coach for real — 5 conversations
Debrief each one; get scored, written feedback against the published standard.
04
Claim your credential
Verifiable ID, certificate, one-click LinkedIn badge.
This is for you if…
- ✓ New managers who were never taught how to coach
- ✓ Owners & founders building their first real team
- ✓ Experienced leaders who want a repeatable system
- ✓ EOS companies that want a stronger People component
- ✓ Anyone tired of repeating themselves to their team
It’s probably not for…
- ✕ People who think “coaching” means being soft
- ✕ Leaders who’d rather do everything themselves
- ✕ Anyone unwilling to have one honest conversation
The “Better Team in 30 Days” Guarantee
Run 3 COACH conversations in your first 30 days. If your team isn’t responding better — if you don’t feel more in control as a leader — email us for a full refund. Keep every template and download. The risk is entirely ours.
Choose your path
Start the kit. Develop the team. Get a coach.
The COACH Kit
The course, the scripts — and the COACH Certified™ Manager credential path.
- ✓ COACH Certified™ Manager certification path — included
- ✓ Verifiable credential + one-click LinkedIn badge
- ✓ The COACH Conversation System (PDF)
- ✓ The COACH Masterclass (video training)
- ✓ Scripts & Phrases Library
- ✓ 30-Day Implementation Guide
- ✓ Difficult Conversations Playbook
- ✓ SMART-Goal + Follow-Through Trackers
- ✓ 90 days of live monthly office hours
Team Training
Keep developing every manager on your team, every month.
- ✓ Everything in the COACH Kit, for each seat
- ✓ A new training course released every month
- ✓ A monthly live team coaching session
- ✓ Ongoing scripts, playbooks & role-plays
- ✓ Cancel anytime
1:1 Executive Coaching
A real coach in your corner — using this exact system on you.
- ✓ Weekly 1-hour live coaching call
- ✓ Personal accountability between sessions
- ✓ Direct messaging access to your coach
- ✓ Tailored COACH plans for your hardest people problems
- ✓ Everything in Team Training included
- ✓ Limited seats — capacity-capped
Secure checkout via Stripe · Team & coaching plans cancel anytime
Who’s behind this
Jon Kludt
Business Coach · Certified EOS Implementer®
Jon Kludt is a world-class business coach and Certified EOS Implementer® who has spent his career helping leaders build great companies and live great lives. The COACH Conversation is the exact framework he uses with the leaders he coaches — distilled onto one page so any manager can run it.
“Build a Great Business. Live a Great Life.”
Free guide
Not ready to buy? Start free.
Get “The 1:1 That Actually Changes Behavior” — the one-page version of the system Jon uses with the leaders he coaches. Read it today, try it this week.
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Questions, answered
Do I need any coaching experience?+
None. The whole point is that the COACH structure does the heavy lifting. If you can follow five steps and have one honest conversation, you can do this.
How fast will I see results?+
Most leaders run their first COACH conversation within 48 hours of getting the Kit, and feel the difference in the very next 1:1. The 30-day guarantee is built around exactly this.
Is this just for EOS companies?+
No. The COACH Conversation works in any company with managers. It complements EOS beautifully if you run on it, but it stands completely on its own.
What’s the difference between the Kit and Team Training?+
The $99 Kit is a one-time purchase, per person. Team Training ($99/seat/mo) keeps developing every manager on your team with a new course each month, ongoing scripts and role-plays, and a monthly live team coaching session with one of our coaches.
What exactly is the $1,000/mo coaching?+
A real coach — weekly one-hour live calls, accountability between sessions, and direct access — using this exact system on your hardest people problems. Seats are limited by capacity.
What if it doesn’t work for me?+
Run three COACH conversations in 30 days. If your team isn’t responding better, email us for a full refund and keep everything. The risk is entirely ours.
Your team is waiting to be coached.
Get the COACH Kit today, run your first conversation this week — and walk away with a credential that proves you coach, not just manage.
$1,349+ value · 100× ROI · One payment · 30-day guarantee